Kenangan is the Indonesian word for memory, and it is the idea behind every cup we make. What began in Indonesia is now served by Kenangan Brands in every market we reach. Wherever you find us, we hope your cup is one worth remembering.
In August 2017, three founders opened a small kiosk in a Jakarta office building. Their idea was simple: good coffee that is easy to get and easy to afford. That idea has traveled with us from that first kiosk to every outlet since, and it still guides us wherever we open.
Kopi Kenangan was born in 2017 in Jakarta from a simple idea: quality palm-sugar milk coffee at an affordable price, ordered fast through a "grab & go" model. The name "Kenangan" — meaning "memory" — became the brand's promise: every cup is a story worth remembering.
Within four years, the company reached unicorn status (2021), and now operates outside Indonesia under the name Kenangan Coffee — spanning Malaysia, Singapore, the Philippines, India, Australia, and Taiwan.
If we're exporting Indonesian coffee as a brand — not a commodity — then everyone in the chain has to operate at world-class standard. AI is how we get there. From farmers in Aceh to baristas in Manila, every node in our network shares the same intelligence — not as a replacement for craft, but as the foundation beneath it.
Repetitive work — ordering, scheduling, admin — is handled by software. People focus on hospitality, judgment, and craft.
The expertise of our best people, made available in plain language to every barista, manager, and region from day one.
Open the next thousand stores in new markets without proportionally adding cost or complexity. Indonesian craft, global reach.
From the moment a barista applies, to the moment a guest in Sydney orders her morning latte AI is the connective tissue.
10,000 applicants a month, screened on qualifications, availability and fit. Recruiters spend their time on the conversation, not the spreadsheet.
Day one in any store equals year ten. Recipes, troubleshooting, brand voice every new hire has the entire knowledge base, in plain language.
1,400+ stores running daily on the same intelligence layer. Stock auto-ordered against demand. Managers coached by data, not gut.
Contracts reviewed, requisitions routed, supplier performance scored. The paperwork moves at the speed of software.
Micro-segments invisible to manual analysis become personalized offers that outperform blanket promos. AI resolves the routine; humans take the moments.
Demographics, foot-traffic and competitor density score every potential location. Capital flows where the math and the human reading the math says it should.
The barista in Purwokerto runs on the same tools as the CFO in Singapore. Every node, equal. AI is the equalizer; people are the point.
Not a values poster on the wall. The actual rules we use to make every decision the menu, the markets, the merchandise, the people we hire.
Indonesian beans. Indonesian roastery. Indonesian recipe. We export the cup with its origin still on the label not as a trend, as a permanent commitment.
The argument that good coffee has to be expensive is a margin choice, not a quality one. We chose smaller margins and bigger lines. The math has worked for eight years.
Not the brand. Not the app. Not the press release. If the next sip is wrong, everything around it is irrelevant. We taste before we ship every drink, every market, every season.
Roasted peanut · dark chocolate · sugar browning · spices
Dark chocolate · nougat sweetness · sugar browning · spices · roasted peanut
Tropical fruit · berries · caramel · cacao
The headlines worth keeping. Every milestone below started with a cup of coffee and ended with another opened door.
Edward, James, and Cynthia open Kenangan Coffee inside Standard Chartered Tower, Jakarta. Day three: the line spills into the lobby. Specialty coffee at neighborhood prices, in 90 seconds.
From kiosk to chain. Kenangan Coffee opens its tenth store before the founders' first anniversary and lands its first institutional capital from Alpha JWC and East Ventures.
The Kenangan Coffee app ships on iOS and Android. Order ahead, skip the line, track every cup. Within six months, more than half of all orders flow through it.
Series C closes at a $1B+ valuation, led by Tybourne Capital. Kenangan Coffee becomes the first new-retail F&B brand from Southeast Asia to cross the unicorn line. We celebrate by opening 100 more stores.
Our first international store opens in Pavilion KL. Same beans. Same recipe. Same name on the cup. The thesis works: Indonesian coffee travels.
Kenangan Coffee crosses into Singapore our second market abroad. The same year, Kenangan VIP launches: three tiers Silver, Gold, Black replacing the legacy "Cinta" program.
Manila comes online our fourth market. We launch Kenangan Beans, our retail roast line, and partner with regional commissaries to bring fresh production closer to every store.
We expand into Delhi / NCR through a partnership tailored to the Indian palate, with India-grown beans and Australia comes online, our first market outside Asia.
Taipei opens as our seventh market. Internally, Kenangan AI begins powering daily forecasting, drink personalization, and supply orchestration across all 1,400+ stores.
Pick your market to see local menu, pricing, and stores for Kenangan.
